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Oura launched the Ring 5 at $499 with a mandatory subscription and a new AI coach fee. Over three years, the cheapest configuration totals $715. Here is the math, and why Pulsyn is building the alternative.
Ultrahuman Ring Pro just cleared US customs after an Oura patent block and is selling at $479 with no subscription. That price validates Pulsyn's entire thesis: on-device health tracking should not cost more than a flagship smartphone.
Smart rings sell for $300 to $500. The parts inside cost roughly $30. That 90% gross margin is not a secret, but nobody talks about it because the real product is not the ring. It is your biometric data stream.
