4 posts found
A Reddit post called Cracked Oura hit 769 upvotes by showing how to bypass Oura's mandatory subscription using raw BLE data. The thread turned into a product support forum for a product Oura refused to build.
Oura filed for IPO. RingConn got pulled from Amazon. Ultrahuman and Luna are banned in the US. A Reddit user asked if the no-subscription smart ring dream is dead. It is not. But the remaining options are smaller, founder-led, and built on economics that venture capital hates.
Most wearable APIs are not built for you. They are built for partners who build features that keep you subscribed. Here is how the data lock-in actually works, and how Pulsyn does the opposite.
Oura filed for its $11 billion IPO with 5 million subscribers and $2 billion in projected revenue. The catch: its core business model is a subscription paywall on health data that competitors already offer for free, sitting on top of a canceled Pentagon contract and an active class-action lawsuit.
